Mild Child Skates is a skateboarding equipment and apparel company for Gen-Z women. It celebrates the innovation and rebellious spirit of skate culture, while fostering inclusive and supportive community. Relaxed and causal, the brand gently offers an alternative to edgier skate aesthetics.
![](https://cdn.myportfolio.com/9d244efc7fd3d54d066345b35309160e/d0fa2dbc-3062-461a-8eb8-9c1b6dca05dd_rw_1200.png?h=0c807aa9fcdb4ea1d6b24ff16ff45a7e)
The logo combines soft script with bold sans serif. The typography was inspired by handwritten 'bubble letters' and drop shadows creating a youthful, carefree, and DIY mood. The pastel brand colors bring a summery ease and laid back charm.
![](https://cdn.myportfolio.com/9d244efc7fd3d54d066345b35309160e/d0c78d82-66b2-4ce5-ae7b-a4e607218e9d_rw_1200.png?h=88715019306bd8ac1ffa4f8eebd49bde)
![](https://cdn.myportfolio.com/9d244efc7fd3d54d066345b35309160e/35009dd5-5468-48e8-a538-653a2723e016_rw_1200.png?h=b7318ab872e5feb0375ce09a3c75fe83)
![](https://cdn.myportfolio.com/9d244efc7fd3d54d066345b35309160e/0decb244-93d2-4964-abc8-29ea29f61272_rw_1200.png?h=dcb71b6725525590efbc2de834da674f)
![](https://cdn.myportfolio.com/9d244efc7fd3d54d066345b35309160e/f9ba0f72-8e4b-4843-b8c2-f30bbd706aa1_rw_1200.png?h=8c5daa98127f84a7292445de3567e7b9)
![](https://cdn.myportfolio.com/9d244efc7fd3d54d066345b35309160e/94b7e8cf-b05b-4499-9c28-f3a66aedead6_rw_1920.png?h=d5b5cc4c339807b62fa16668eaf278a4)
![](https://cdn.myportfolio.com/9d244efc7fd3d54d066345b35309160e/477711a4-45a5-494e-9397-54d4c86d5048_rw_3840.png?h=ef04a2b21d9f44285eeefe621d107d6e)