Mild Child Skates is a skateboarding equipment and apparel company for Gen-Z women. It celebrates the innovation and rebellious spirit of skate culture, while fostering inclusive and supportive community. Relaxed and causal, the brand gently offers an alternative to edgier skate aesthetics.
The logo combines soft script with bold sans serif. The typography was inspired by handwritten 'bubble letters' and drop shadows creating a youthful, carefree, and DIY mood. The pastel brand colors bring a summery ease and laid back charm.
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